How Much Is Kylie Jenner Nail Polish

Kylie Jenner is Launching a 20-Slice Smash Shine Collection

It's fittingly called the King Kylie collection.

Photo: Sinful Colors — Photograph: Sinful Colors

Concluding week, eagle-eyed Kardashian-Jenner watchers noticed that Kylie Jenner changed the name of her lip kit website from "Kylie LipKit" to "Kylie Cosmetics." It'southward always been clear that she intended beauty world domination, and now that'due south in movement with a new category: smash shine.

Just a few days after she celebrated the launch of her new contemporary wearing apparel brand Kendall + Kylie with her sister, the youngest Jenner has teamed up with super-affordable nail smooth make Sinful Colors, WWD reveals. Instead of launching polish via her own label like she did with her Lip Kits, Jenner is releasing three limited-edition collections with the nail company. The first will hit stores in early on March, with the next two to follow in April and May.

The starting time range, called the King Kylie Collection (a nod to her Instagram persona), features the make's already existing Sinful Shine 2-step false gel formula that'southward and then pop in the world of boom polish now. Colors include "Koko-Nuts," "Kafe Latte," "True Kolor" and "The Majestic Me," and each shade will retail for $ii.99 — a full dollar more than the rest of the line, but nevertheless very accessible.

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"We are glad the next product with her proper name on it is Sinful Colors," Rahul Mehotra, the make'southward general managing director told WWD, in mayhap the biggest understatement possible. Jenner'south Lip Kits famously sell out in minutes every fourth dimension she releases a new batch, though that may not happen in this case for a few reasons: First of all, Sinful Colors already has the product capabilities and big distribution via stores similar Walgreens and Target, then presumably there will be a large amount bachelor. 2d, boom smooth is simply not every bit buzzy as it once was, and it doesn't accept the social media enshroud that liquid lipstick does now. However, compared to Jenner'south $29 lip kits, $2.99 is really affordable, so there may exist total sellouts, which is likely what everyone involved is hoping for. Blast smooth companies will probable watch this launch carefully.

This partnership makes a lot of sense for Jenner because, later her famous lips, her nails are probably her virtually-Instagrammed feature. She used to constantly pose with her hands by her mouth, telling Elle U.K. that the reason she did that was because she used to be self-conscious nigh her lips. Now they're some other way to shill her products. "I wanted to do something innovative and attainable to my young fans," Jenner told WWD. Surely they'll respond enthusiastically.